I had a work meeting. I haven’t had a work meeting in about a month, and I think it went OK – if no work comes at the back of it, we still had a nice chat with friends. (And this particular friend is great fun in real life so if he does decide to join us more online, it should be fairly lively.)
I’m also pleased because I learned a lot. About business, about marketing and about social media.
I’ve never talked in-depth to anyone who has been running a small business for 25 years and lived to tell the tale. Back in the olden days, you bought real estate in the yellow pages, it would cost a lot but the returns would be directly proportional. Now you want to spend on marketing, but where?
I know this is an old hat to people who work in my industry but what we do, help people be online, is really the only way for a business to survive.
I sometimes don’t realise that.
And now things like #northlondonhour make much more sense too. When I first came across it, the total focus on marketing turned me off. So much. But for small businesses doing social media, why not? After all this is the reason they are on Twitter. I do like the supportive nature of it all. We are all struggling, all in the same boat, so let’s support each other as best we can.
But yes, also in every other way the meeting went well. I am very comfortable. It was a good thing I took some time out.