Can Anything Stop the Rise of Clickbait Journalism? The Answer Will Drop Your Jaw | Quickfire Content

IS THERE A PLACE FOR CLICKBAITING?

As we stated earlier, this isn’t a diatribe against the very existence of clickbait. Rather, we believe that there’s a time and a place for it. The big social-focused sites like Buzzfeed have built their name on this stuff, and their readers (if we can call them that) expect it – and even encourage it. Legitimate news outlets, however, should not resort to clickbait tactics. Check out this example posted by The Independent during the Sydney siege in December 2014:

Using cheap tricks like clickbaiting in the context of true tragedy is, at least in our opinion, a highly questionable editorial decision.

via Can Anything Stop the Rise of Clickbait Journalism? The Answer Will Drop Your Jaw | Quickfire Content.

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