I’m writing. The basics of what I want to convey:
- you should be online as yourself,
- this is why you think it’s such a big mystery so you hand the whole thing over to ‘experts’,
- those experts mostly aren’t that great (and being online yourself helps you differentiate), and
- things you can do to be online better.
My motivation is really that the whole environment is so saturated by social media agencies/marketing that it’s becoming really quite boring. And interestingly, the push to use an agency is so universal that even people who have a good idea about social media do it, and then are amazed that they didn’t get anything out of it. How did that happen? In just 5 or 6 years?
The more people I talk to, the worse (and more hilarious) the stories get. They probably need collecting separately.
Do you have any good ones? Let me know.