The discoveries continue. Those £3.5m running costs are to be paid for in part by “pop-up type events” and “a discreet range of merchandise”. In other words, the bridge’s approaches will be infested with advertising and selling. There is an ambitious programme of fundraising from patrons and corporate members, who will surely require that their generosity is recognised by prominent display of their names. £550,000 is supposed to be raised from a gala dinner every year for the entire existence of the bridge. It is barely credible that, year after year into an indefinite future, benefactors will stump up these sums for annual maintenance costs. If they don’t, the public purse will be asked to pay. According to the lawyers of the Middle Temple, whose buildings will be affected, there is “unacceptable uncertainty of income stream”.