Listening to the brilliant Professor Yaneer Bar-Yam at Wikimania, and I’m supposed to be going to do my volunteer shift in a minute, but I just have to write a quick post about how this relates to my work.
The Professor is talking about complexities and one of the slides was about hierarchies: In a hierarchy, the entire system is only ever as clever as the brain on top.
Most organisations are hiring ‘social media managers’, expecting them to sort their social media presences out for them while they keep their hierarchies in place and get on with business, and hire other people to try and solve their other problems. (I’m not even mentioning those that outsource digital communications to ‘digital agencies’.)
I think an organisation that learns to use social properly, that allows social to break down hierarchies so individuals can learn to communicate using new channels, has a huge advantage over its competitors (and it also becomes a much more fun environment.) I want to help everyone in an organisation to use these channels just like they use the phone. I want to help the organisation move from seeing digital communications as something disconnected from everyday business to something they use comfortably to improve everyday business.
This, I can do.
Anyways, on with Wikimania 2014!