LOCOG-Twitter social ‘ambush’ talks set to enter 11th hour – via @mistergough

LOCOG and Twitter remain in talks about the enforcement of digital advertising guidelines during the Olympic Games, with ‘confusion’ prevailing little more than two weeks before the start of what has been billed the world’s first ‘social Olympics’.

Locog: in talks with Twitter about policing ambush marketing
Locog: in talks with Twitter about policing ambush marketing

Marketing revealed in March that LOCOG was in talks with Twitter to ensure that the microblogging platform would not be used for ambush marketing during London 2012.

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