The Social Media Vetting Questionnaire

We don’t have guilds or vocational training anymore, and there are no courses or tests anyone has to undergo before being able to call themselves Social Media consultant. You might feel out of your depth. These are simplified tools for vetting your prospective consultant on the very specific area of Social Media expertise. They are designed to help you make an informed choice in an area you might not know well – just so you don’t waste time and resources.

These questions are very straightforward. The answers to all of them are numeric. (Or blank stares, in the worst case scenario.) The result can be translated into a graph, boiled down to a two-digit number – which will be very simplistic, but look at how the BMI calculation has been accepted even though it doesn’t take into account if the weight is fat or muscle.

We are developoing an online tool for calculating and evaluating these results. For now, we offer a service of interpreting them with an added narrative for you.. It’s a lot more precise. However, a good friend of mine keeps saying “sell a man a fish, and he’ll have dinner. Teach him how to fish, and he’ll never get ripped off again.” Or something. Wait. In that case you’d have to put a good price on the teaching. Ah, but that’s what consultants do! We are just nice 🙂

Just using the questionnaire will give you a general idea, but I’m also working on a book which will give you a bit of history and background into why you are asking these questions, and what the results mean.

Here goes.

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Number of years you have been using Social Media? 10+
7 – 10
4 – 7
2 – 4
1 – 2
0 – 1

What’s your ICQ number? number from 1 – 8 digits
8 – 13 digits
above 13 digits
don’t know but remember the number of digits
don’t remember the number
what’s ICQ?

Number of months you've been on Facebook? +36
24 – 36
12 - 24
6 - 12
1 - 6
‹1

Number of friends on facebook? +360
240 – 360
120 - 240
60 - 120
10 - 60
‹10

Number of Facebook groups you run? 5+
4
3
2
1

Number of blogs you run? 5+
4
3
2
1

Number of visitors on average per week on your busiest blog? 500+
400+
300+
200+
100+
‹100

Number of months you have been on Twitter? 10+
7 – 10
4 – 7
2 – 4
1 – 2
0 – 1

Number of followers on Twitter? +360
240 – 360
120 - 240
60 - 120
10 - 60
‹10

Name:
Email Address:


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The results score thus:

10+ = 5 7 – 10 = 4 4 – 7 = 3 2 – 4 = 2 1 – 2 = 1 0 – 1 = 0
number from 1 – 8 digits = 5 8 – 13 digits = 4 above 13 digits = 3 don’t know but remember the number of digits = 2 don’t remember the number = 1 what’s ICQ? = 0
5+ = 5 4 = 4 3 = 3 2 = 2 1 = 1 0 = 0
+50 = 5 40 = 4 30 = 3 20 = 2 10 = 1 ‹1 = 0
+36 = 5 24 – 36 = 4 12 – 24 = 3 6 – 12 = 2 1 – 6 = 1 ‹1 = 0
+360 = 5 240 – 360 = 4 120 – 240 = 3 60 – 120 = 2 10 – 60 = 1 ‹10 = 0
5+ = 5 4 = 4 3 = 3 2 = 2 1 = 1 0 = 0
10+ = 5 7 – 10 = 4 4 – 7 = 3 2 – 4 = 2 1 – 2 = 1 0 – 1 = 0
+360 = 5 240 – 360 = 4 120 – 240 = 3 60 – 120 = 2 10 – 60 = 1 ‹10 = 0

Even now, the resulting points reflect the level of experience in your prospective consultant. Every one of the 9 questions has a point score attached to it from 0 – low to 5 – high, which should help you to see more of a complete picture at this point. You could still boil it down and add up the scores.

30+ grand.
15-30 ok.
10-15 maybe.
Less than 5 – fraud.

It’s never as simple as that, of course. There is always a story behind the numbers, and knowing what’s important is better than just looking at scores, but scores are better than not vetting a prospective consultant at all. And isn’t it nice to have power to make an informed decision about a field you’re not familiar with?

Apart from that, of course you’ll have your own instincts about the person you are talking to, which I don’t want you to ignore. If you feel that somebody is the right person for the job, by all means, use them. If you test somebody and they score high, but you end up not feeling right about them or you lack the right sort of connection, or you don’t feel they understand your business well enough, they won’t be right. Consulting is so much more, which we don’t even begin to touch on in this little guide, mostly because it’s been thoroughly treated by others. This is really just an indicator for this very specific skill set.

Have fun using it and let me know how you get on. Contact details are on the About page.

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One response to “The Social Media Vetting Questionnaire

  1. Anke – I think the principle of this is sound. I have no probs with the questions – perhaps you could make the survey more powerful by using some deeper questions, but TBH these would probably do a reasonable job and would give you an indication of personal experience (if you ask ten different people you’ll get ten different sets of “the right” questions anyway). I wonder though – why don’t you drop the formula into a simple website or even just an excel spreadsheet. People would probably be interested to test themselves and share it with their friends.

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