I *HATE* selling.

Did I mention I hate hard selling? I absolutely detest it. I did some telephone selling for a while. It creeps me out how people build shallow relationships just to get something.. anyways that’s a whole other post. Turns out I’ve created a whole strategy around not needing to do the hard sell ever again. Ever. Yay.

I’m not really in the business of advertising. But sometimes I have ideas about win-win situations – company gives me something, company gets something in return, that happens to usually be publicity, because of my loud-mouthed nature…. This usually happens very naturally with brands I’ve built some emotional involvement with, and it doesn’t happen often since I don’t need much. Recently it has happened while working in the library and while thinking of how to get out more and resulted in actual projects.

Usually when trying to sell an idea involving publicity (I think that’s called advertising), the potential client is faced with making a decision between “let’s do something safe with our money” and “let’s try this new idea”. This gap is normally is closed by building credibility through an agency portfolio, personal trust and rapport, plus creating emotional involvement by simply great pitching.

I realised that the way I do it is a lot softer, safer, and more applicable to the constantly changing environment we find ourselves in.

It involves building relationships which don’t require me to build the amount of trust, credibility and rapport which would allow a potential client to part with a huge amount of resources straight away. Since everything is fluid, I would have a hard time justifying this trust – what if in another month or so, the social landscape has changed again, and the idea has completely lost its brilliance?

So how do I solve this conundrum? By piloting rather than pitching projects. The company gets to try my idea for a limited time by investing a very limited amount of resources – because social media is very economical and this pilot usually involves work I’m doing anyways, it is almost sublimely safe for both sides.

At the end of the pilot, we review statistics and realise that what I’ve done has doubled the unique visits on their site, created 500 good followers for their twitter account, or whatever it is we measured – and the relationship is a happy and lasting one and I naturally get some of their marketing budget.

Sustainability. Broadband. Emotional health. Nature. Conkers!

A great new thing in the works these days: The Conkers tweetup, to get geeks out behind their laptops and in touch with nature, and have a conversation around subjects of sustainability. Here’s some relevant bits from the mail the team sent out this week:

THIS COMING SATURDAY

Just under a week to go till Buy Nothing Day and the ConkerTU team is wishing it was Do Nothing Day! Two thirds of us have come down with colds. Still, there’s a warm welcome awaiting you in the National Forest, starting from when you alight at Tamworth!

Bring your Veggies

For the ultimate in crowdsourcing and to sustain our community on Buy Nothing Day, we’re asking you to bring a vegetable – so don’t forget a quick forage before you leave, so we can get to the root of the matter! Steve, General Manager at Conkers, is a whiz in the kitchen and promises to cook up a cauldron for ConkerTU – which we’ll serve with bread, some Sparkenhoe Red Leicester Cheese and a quaff of Eglantine mead in the Pavillion! There’ll be local Swithland water on tap too.

Tamworth Trainees

If your eco-journey to ConkerTU involves taking the train to Tamworth, make sure you arrive before 8.45am as The Green Bus departs then. Emma’s popping over to the bus depot next week to film all the WIFI and GPS kit they have on board, so you’ll have a sneaky preview of all the gadgets beforehand. Oh yeah and the bus is actually green – in colour – so you won’t miss it. Feel free to audioboo.

Your forest footprint

Here in the National Forest we’ve been planting trees since the late 80’s. We do it, our kids do it, our grandkids do it, so we’d like you to make your mark too – it is a forest for the Nation, after all! Jonathan O’Farrell, who’ll be telling tales of how Ibstock does Climate Change in the afternoon, will be digging up saplings in nearby Overseal on Thursday and Friday, ready for us to plant during our Voyage of Discovery at lunch time.

Media and the Geo Map

Throughout the day we’ll be making as much media as humanly possible, recording bambuser, audioboo, youtube and flickr pictures, as they’re all supported on our geo map. In the coming months, we aim to expand the system, so everyone can go back to the tree they planted, the rare species they saw, or the mind blowing conversations they had! We’d like all updates to be sent with our hashtag #conkertu so as to create a sustainable and low carbon resource, enabling remote users to comment and question participants.

Communal Connections

You’re probably well aware by now that Phil has been working on boosting the onsite internet and that we have a long term project to bring high speed connection to the local community – he’ll be telling you more about that on the day. We really want to make some noise about the potential of wireless services in the more remote areas of the UK, so if you have a WIFI booster, a MIFI of any kind, additional dongle or internet connectivity, do bring it with you if you can. The more tweets the merrier!

It’s lovely, and of course I’m going to go, powered by the lovely people at Sixt hopefully. But more about that later.

I’m very much a person who takes pleasure in nature (a walk somewhere quiet and green is much more fun than Alton Towers if you ask me), so much so that I have plans for a completely sustainable, locally sourced household if I ever do move to Nigeria, I’ve already identified the spot and the local artisans to help me. It’s going to be a showcase for what’s possible without really unsustainable, really expensive and quite unhealthy construction materials like concrete and quite silly and unsustainable interior design elements like imported carpet (yes, you won’t believe it, carpet. The point of carpet in a hot country? I don’t know. But it’s a status symbol so we’ll import it rather than using locally woven mats made by local artisans using locally sourced reeds. Anyways, I digress…)

Yes, Nigeria is a hot country so living close to nature is somewhat easier, even though you do need strong walls against the rains. When I spent time in India (West Bengal) 12 years ago I stayed in a hut made out of bamboo and woven palm leaves – it was great, as long as you had good mosquito nets over the bed frames. Which is not hugely difficult.

The UK climate makes it necessary to have big insulated houses though, and unless you’re going to go really extreme and build a strawbale house with a huge oven in the middle (a dream to live in!), you’re somewhat stuck for options. Also, most of us work and live in the city, so are stuck in the circle of renting or buying, supermarket shopping, rubbish removal, heating and electricity bills etc. There’s just not that many options.

Germany as a whole has made more steps toward sustainabililty, simply because I think we’re closer to nature as a people. Simply ask around what people do for fun in the weekend and you’ll see, there’ll be more rambling and fresh air and less Westfield/Alton Towers type activity.

I needed to explain about my attitudes to sustainability and being close to nature a little in order to explain why, even though I totally agree with the goals of the tweetup, I stated in a tweet that the mail the team sent out was “twee.” It’s oh so green, and we’re all campaigning for highspeed internet.

Highspeed internet in every household? That, to me, is not be best use of resources. IF we’re going to go down the green and sustainable route and figure out something new together, why not be aware of the basics? Datacenters around the world, which yes, you will be using as soon as you do anything anywhere, on google or in the cloud, consume a huge amount of resources and most aren’t run sustainably at all. (ask @monkchips.) Every google search, google calendar entry, etc, every mail you sent, and how much more so then every youtube or iplayer video you watch, has a carbon footprint.

Highspeed internet in every household is, to me, the very antithesis of sustainability. It is not only not realistic, it’s not desirable either. Why not create a few internet points in every neighbourhood so people go out to get it? Once you have the broadband, you still need the hardware to use it, and if you’re going to buy a computer, then why not get a laptop and go to the pub or library to get your daily internet? I personally am not comfortable using public library computers but now that mobile computing technology is so advanced, this is a more realistic model to me.

I live in London. I pick up 20 private networks at my home. I myself don’t have a private network, because when I’m home I want to relax. I freelance and my work is my life, so it never stops and I never really stop talking about it or doing it. I need the cut-off point for my sanity. I need the feeling that I go out to work, otherwise I might never get any offline time at all. And look around, was it Mamading who recently remarked on how so many people in our network were close to burnout and needed to look after their emotional well-being?

I’m all for arguments (good ones), so please argue with me. Do we really need a private high-speed internet connection in every household? Why?

New things on the horizon – and beyond it

I’ve just finished writing a blog post about my hometown for the Sixt Blog.

Sixt is a car hire company based in Germany. The call centre is so close to my mum’s house that if her windows weren’t blocked by blocks of flats, she’d be able to look right down on it. This is how close it is.

Apart from that, Sixt seems to be the only company I’ve ever hired cars from – but they are so convenient that I’ve done so on many occasions, as a result of this I’m now a proud platinum card holder with them. (I mean, a Smart or small Ford for £9.50 a day? yes please!) Probably the only company I’ve ever been that loyal to.

And now I think the time has come that I do more for Sixt and they do more for me in return. So some of my upcoming travels might be Sixt-powered. Who knows. Watch this space :)

Warnemünde




Warnemünde

Originally uploaded by funkeh1

Going to get working on a blog post about my lovely hometown now :D

World Travel Market 2

Again. Today, I might have been at Chain Reaction, which from the reports sounds exactly like the event I would have wanted to put together if I had the resources. However, I went back to World Travel Market at the Excel for more conversations and the like.

I walked the world today (and my feet feel accordingly). Starting with North America, through Africa and the Arab countries, arriving on time for my appointment with the German marketing person who wasn’t there, walking all over South-East Asia and India.

Here I spent quite some time having great conversations about Ayurveda and niche holistic health tourism with people from Kerala, and about the Kumbh Mela at the beginning of next year. The Kumbh Mela is the greatest religious gathering, actually the biggest gathering of any kind in the world, which happens roughly every 12 years, and the last one had 60 million people…

Then I went to West Bengal – or so I thought, because the people I ended up talking to were from Isango and the other one worked for a provider of walking tours and is working on a start-up to provide walking tours of Calcutta (not for the faint of heart, I’m sure!) We did have a chat about West Bengal tourism as well. And I got a cute leather purse from a lady who does Tiger safaris there.

West Bengal, again, is close to my heart because I spent a good few weeks there the year before my son was born, and made an effort to learn the language including the script, which even got me an assignment much later. But I digress!

It was time to go back to Africa! The Nigerian party had well and truly started by the time I got there. Live music and nobody was dancing? I arrived, greeted my old friend Tunji Sotimirin, and ended up starting off the general dancing. They like to embarrass me…

It was all good fun though. Yesterday I spoke to Otunba Runsewe and he didn’t know me from Adam, today he saw me hug Tunji and dragged on the dancefloor so he now knows I wasn’t kidding about knowing what I’m taking about when it comes to Nigerian culture and music.

One of the conversations came up when I picked up a map of Lokoja and exclaimed Tourism? But they are not ready! Lokoja is at the confluence of the Niger and Benue rivers and has enormous natural beauty. But there are no beauty spots to actually enjoy the riverbanks, no signage to the mountain roads to view the confluence from above, etc…

My point re tourism is always, whoever I’m talking to, find your unique offering and built a community around that. Of course people aren’t likely to travel to Nigeria for the natural beauty, the country has been spoilt by so much badly managed and badly maintained development. But people might go to Nigeria for its culture, music, tradition, if you can manage to save enough of it before it’s all gone. And I think they are becoming aware of this.

So the last person I spoke to was the Director General (they love the DG thing) of the Ogun State Tourist Board. Ogun State has a very progressive governor in Otunba Gbenga Daniel, and I think they can do well. This is a conversation that definitely will see some sort of continuation.

Lokoja




DSC01626

Originally uploaded by funkeh1

Lokoja – the confluence of the Niger and Benue river. This was me with my friend Deji Falope, TV personality and huge supporter of what I was trying to do there.

World Travel Market 1

What am I doing, going to the World Travel Market today rather than the 1pound40 conference? I don’t know, but I did find out rather swiftly once I got in – which was a troubled affair, as I had spent a lot of energy convincing J to come with me on his free day, but then he wasn’t allowed in as he’s under 16.

So once he was somewhat consoled and safely dispatched to his dad’s, I went in and immediately had my senses assaulted by the mostly really tasteful displays of the various tourist associations, tour operators, airlines etc. Unbelievable. I love travelling. And this was like going around the world in 80 minutes.

The first continent I stumbled onto was Asia, with beautiful displays by Thailand and Indonesia and of course India.

A real priority for me was to meet with the people at Sixt – I like that company. They are one of the steady employers in my hometown of Rostock, with their call centre based there, and being in London without owning a car I like the fact I can go on the 91 bus and pick up a Smart car for £9.50 a day. Have done that many a time (am in fact a platinum card holder with them).

So I wanted to talk about their social media thinking – it wasn’t really a salesy chat, as I really wasn’t in the mindset, it was more a “So what do you guys do” thing. I think the result was really promising as well – collaboration is the key.

The next stop was the general German tourist board, as my home state of Mecklenburg-Western Pomerania wasn’t represented. 3 companies advertising Rhine river tours, but no Baltic beach. Huge marketing failure. So I’ve made an appointment with the general marketing person of the German tourist board to talk about this. (as you do.)

The next stop: Africa! I (if you didn’t know) spent a couple of years in Nigeria, and I have lots of ideas around tourism there (most of them involving music and culture), so I talked to a few people and got to meet the head of the tourist board, Otunba Runshewe, who I have high regard for and who I had wanted to meet for absolute ages. Again, interesting chat, Nigerian party is tomorrow.

Then talked to the marketing man of the Nicaraguan government about what I think they should do. I like that little country, they are absolutely crazy (and managed to scare the US into investing a lot of resources into a war with them in the 80s. That’s gotta be commended.)

What did I say to him? Think about what sets this place apart. Get people around the table – local bloggers, the Germans who work for the local NGOs, the tour operators, some artists, etc – and figure out how you’re different with countries you might be competing against, and how you can talk about yourself in a unique way. Anyways it made sense when I said it :)

Since there was no Nigerian music I ended up dancing at the Venezuelan stand – I’ve always wanted to spend time in Latin America, I’ve got that spirit in my blood as well somewhere.

When everyone was leaving I saw my Gambian Kora player friend Jally Kebba Sisso – I couldn’t believe I had missed him playing, especially as the Nigerian and Gambian stands were right next to each other! And he had been playing all day. I do love Kora music.

My East German memories…

I was born in 1970. My parents were both teachers, but I grew up with my mum after they divorced when I was 5.

Rostock+(Evershagen)+Wohnung+zum+mieten-12428662We lived in one of the new suburbs of Rostock, in a block of flats which was built the year I was born. On old family photographs I can see my mum pushing me in a pram on uncompleted streets.

All my friends lived in the same style of flats and wore the same style of clothes. We shopped in supermarkets, basic food and rent was cheap, and we queued for oranges around Christmas. We brought our own shopping nets. We had school discos, we had a great library, where I devoured anything and everything, I loved the DEFA films which were sometimes about Indians but which were still great. I loved the children’s books by the authors who I met regularly at book fairs and who signed copies of their books for us.

My mum worked hard, she was an assistant director and a school inspector in different times of her career. I was pretty good in school, didn’t have to work too hard. I also was bullied for being too clever and a teacher’s daughter. I wasn’t bullied for not having fashionable clothes – we all wore pretty much local things, except two of our classmates who got parcels of “western” fashion.

I had lots of uncles and aunts, two of them lived in West Germany and we saw them sometimes at my grandmother’s house. They couldn’t come see us because my mum, as a teacher, was a party member and watched at all times. I was a member of the FDJ, the official youth organisation, because it was the regular thing to do. That was just how it was.

So when Gorbatchov started talking about Glasnost and Perestroika, I wasn’t exactly thinking oh here’s our saviour. I didn’t feel there was anything major wrong. I was painfully aware of not being able to travel. However I was only 17/18 and had moved to Berlin which was big enough at the time to represent the big wide world, and had I been able to travel, I wouldn’t have gone to Paris and Rome – I would have joined the people volunteering to help with the coffee harvest in Nicaragua, to help them make a stand against the activities of the US military there. Or done something equally silly.

However things quickly deteriorated when the government lost it (I’m not going to write a timeline here, you can find that on the BBC website – this is just how I remember it.)

The funniest thing was when they installed the boss of the FDJ Egon Krenz as general secretary, trying to convince the youth that they were in touch. He was just as dusty and old (well, maybe ten years less but still very old) as the other dinosaurs there.

The other thing they did to try and get the youth back on track was invite huge rockstars for free open-air concerts the whole summer of ‘88 – I saw Bruce Springsteen, James Brown, Marillion, I think Bryan Adams was there… all announced by Katharina Witt, the ice queen – it was great! And that after they hadn’t allowed “western” rock musicians to spoil the East German youth in 40 years. Even the Beatles were never big in East Germany, my mum told me.

westfernsehen

Map of East Germany with the Valleys of the Unexposed in black and the main TV broadcasting stations visible just across the Western border

What the West German State had learned since then to do really well was indoctrinate us with how great everything was in the West. And since we couldn’t check for ourselves, we took the TV reality as gospel. It was blasted into East Germany by strategically placed broadcasting stations along the inner-German border, covering all of it except for a small area around Dresden which was henceforth called the Valley of the Unexposed.

And that, dear Reader, is why I have an issue with all of this celebrating of the fall of the Wall. Yes, people did demonstrate and shout non-violence slogans and yes we had the greatest poets and philosophers talking to us about the need for a German re-unification. However, the reason this so-called revolution went so smoothly is because people thought they wanted the TV reality of what life in the West was like, with the bananas and the colourful posters and the Coca Cola. Not because they were tired of working for the State. (if you read academic German there’s a very interesting article on how TV influenced the situation here)

No, I’m not a communist. I don’t believe communism can work, because it demands from everyone to be idealistic about creating a better world, with equality, without material gain for themselves or their families. The state is by its very nature a non-entity. The people on the top, by their very nature, will be compromised and corrupted by their power. Nobody can work without being interested in the result, unless you’re totally Zen in which case the path is the goal. But even then you are interested in reaching nirvana. Which the state is unable to provide you with.

So yes, people have to own their enterprises and own the results. But what happened to the things that worked well? How did we manage to breed a generation of kick-ass women? (I hope that article from the Stern has made it into the online version yet…) How come my little hometown of Rostock had 7 fully equipped theatres? How come Berlin is what it is today?

And yes, I am celebrating today. I’ve had quite a wild ride in the last 20 years. Prost!

BT FON – not a great business model

I don’t have wifi at home.

I go out to work and come home to relax and spend time with my son. If I had wifi at home I’d never be able to relax – I’d always find some reason to be on the laptop.

I don’t have a TV either – if I want to watch something it’s usually available somewhere.

Anyways. Last week my son was ill for a couple of days and I urgently needed to do things online. Conveniently, a new BTFON network had appeared the day before. So I spent £5 for a 24h pass Monday afternoon, thinking I’d be able to use this all of Tuesday while staying home with J, so would get things done.

The network however disappeared after about 5 hours of me using it and didn’t come back all of Tuesday.

When it returned on Wednesday, J was back in school, I was back in the office, and my 24 hour credit had run out. I wrote a mail to BTFON customer service, got a 24 hour pass to make up for this, but again, a couple of hours after me logging in to use it, the network disappears.

Obviously the user of the modem just switched it off over night and when it wasn’t used, which is perfectly reasonable. What is not reasonable for BT is to offer a service and charge for it when it has no power and doesn’t even claim to have any power over the service being available.

I then tweeted about this and @BTcare got in touch, which is nice. Here’s my exchange with them. (Some of them are DMs so can’t be linked to.)

@the_anke Home with sick child. BTFON not working. Ah well… Got knitting to do.
7:52 AM Oct 20th from Echofon

@BTCare @the_anke Oh dear, having problems with BT FON, DM me your details and I can look into this for you.
1:22 PM Oct 28th from API

@the_anke @BTCare
I buy 24 hr BT FON access, but can’t use the network for more than 4 hours, you need to let me use the credit when the network is there.
9:07 PM Oct 28th

@BTCare @the_anke Hi, what area does this happen in?
3:17 PM Oct 28th from API

@the_anke D BTCare N8 xxx. This is most likely a private shared modem that gets switched off when it’s not used.
3:26 PM Oct 28th

@BTCare @the_anke The Openzone pass can only guarantee a connection to Openzone hotspots, not BT FON, as they are customer controlled.
6:55 PM Oct 28th

@BTCare @the_anke The Openzone hotspots are guaranteed, as if there is a fault BT will repair. BT FON is customer based equipment.
7:49 PM Oct 28th

@the_anke @BTCare However they both go up and down simulationeously. How can BT charge for a service it can’t guarantee? That’s a really bad idea.
7:27 PM Oct 28th

BTCare
Oh dear, you may wish to view full information and FAQ’s on the BT FON services, if so go Online at: http://tiny.cc/rwLSd
8:56 AM Oct 29th

@the_anke Ok that’s it. Thanks @btcare for engaging re. #btfon nonsense (I pay for 24h, network disappears) – but “oh dear, pls read t’s&c’s”??
9:05 AM Oct 29th from Echofon

@the_anke If a business model is not sound, it’s not sound. That goes for @btcare or anyone. Full blog post coming up.
9:06 AM Oct 29th from Echofon

This, in the end, felt like a pisstake

BTCare @the_anke If you need any further help please tweet anytime..
9:49 AM Oct 29th from API

Authors & their Agencies – A Possible Answer to why we don’t see more famous writers on twitter

Disclaimer: This is a theory, based on observation and conjecture. I’d love to be proved wrong because for once, only in this case, I’d hate to be right.

Successful people spend a lot on PR. Incidentally, the people who spend the most on PR aren’t present on social media. Here’s one case study looking at ColmanGetty and their most high-profile clients JK Rowling and Nigella Lawson – which is short. JK Rowling has appeared on twitter a month ago, tweeted thrice, said she had no time for it as she is writing. Nigella has no presence.

(The reason I’m using ColmanGetty as an example is that they are the UK’s prime literary agency. If they can find ways to involve their clients in Social Media, and teach them to use it properly, how much more fun would the conversation be?)

Looking at what’s happening with ColmanGetty’s own presence on twitter: One not very active central account, a few of their staff (@maccalarena, @chrisinculture) have small accounts.

Suddenly I made the connections. Imagine you’re an old school, very successful PR agency and you watch people like Stephen Fry taking full ownership of their activities on Social Media, interacting with fans, posting their writings, creating a whole independent presence, unaided by an agency.

The first reaction would be a knee-jerk one. You’d be scared of being made redundant, superfluous. Your clients might not need you at all anymore at some point. They, on the other hand, obviously see Social Media as one of the parts of their PR strategy so trust you with that side. You tell them not to bother, it’ll be time-consuming, or that you’ll take care of it – problem sorted.

Two main reasons I have issues with this approach: It is are depriving us of real, close association with authors we love, and also, this fear is unfounded. A lot of agencies (like @wearesocial) have proven that teaching and encouraging clients to engage with fans on Social Media doesn’t mean they won’t have a need for PR services – even when everyone can talk for themselves, we still need well-thought out communication strategies.

So come on, ColmanGetty, Don’t let us down. Authors are needed on Social Media. We love JK Rowling. Show her Tweetdeck, or Seesmic, and get her introduced to Social Media properly.

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